Changing Ownership of a YouTube Channel

This guide covers the process for changing a YouTube channel into a brand account and then swapping the ownership of the channel to a new email. Subscribers/subscriptions, uploaded videos, and other settings are not removed when making this change. Be aware that incorrectly following these steps will result in the irrevocable deletion of your channel and all of its uploaded content. Make sure to follow them exactly - if you're not certain about moving your channel, please contact SAU IT for assistance.

Changing your YouTube channel to a Brand account

1. Create a Brand Account:
   • Go to youtube.com/channel_switcher.
   • Click + Create a Channel.
   • Name it (e.g., “Your Business Name”) and click Create.
2. Move Your Personal Channel to the Brand Account:
   • Go to your personal channel → Settings → Advanced Settings.
   • Click Move channel to a Brand Account.
   • Select the Brand Account you just created.
   • Click Replace, then Delete channel, and finally Move channel.
3. Verify the Move:
   • Go back to youtube.com/account.
   • Under Settings, you should now see Channel Manager options.

Transfer Ownership/Manager Rights to New Email(s)

1. Access Permissions:
   • Go to myaccount.google.com/brandaccounts.
   • Select your Brand Account → Manage Permissions.
2. Invite New Owner:
   • Click the icon in the top-right corner to Add Users.
   • Enter the new email address.
   • Assign the role as Manager.
   • Click Invite.
3. Accept Invitation:
   • The new email must accept the invite from their inbox.
4. Make New Email the Primary Owner:
   • After acceptance, go back to Manage Permissions.
   • Change the new email’s role from Manager to Primary Owner.
   • This change may take up to 7 days to finalize.
5. (Optional) Remove Old Owner:
   • Once the new email is the primary owner, you can remove the old email if desired.